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Profit First:
A Smarter Way to Manage Your Money.

Take the guesswork out of business finances with a system designed to make your business permanently profitable.

Work with Us

We offer three ways to work with us to help you get started with Profit First in your business.

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Whether you're just getting started, struggling with your cash flow or

not sure how to manage your debt, there's a lot that Profit First can do for you.

It starts with the incredible concept of paying yourself first – how exciting is that?

Admit it, you want to know more…

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Understand the Basics
Profit First Webinar

Ideal for business owners who want to get a taste of the basics of Profit First. If you aren't sure about Profit First and how it works, then this webinar is for you. We cover the principles of Profit First, including how to leverage your habits and eradicate debt. Get instant access to this on-demand webinar. 

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Let's Implemenet Profit First with our DIY Course

Ideal for business owners who are looking for a DIY solution to create a customised Profit blueprint for their own business. Learn how to listen to your business and make changes to ensure your profitability. 

It's time to transform your business from a cash-eating monster into a money-making machine. Learn more about this self-paced online course. 

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Guide me One to One with
Profit First Support

Ideal for business owners who want a Certified Profit First Professional holding their hand through the process. We begin with a Profit Assessment to really understand your numbers and your goals. Then roll out your plan with regular accountability and review.

Mike Michalowicz

Author of Profit First and Director of Profit First Professionals

Meet Tracy Sellers, your
Certified Profit First Bookkeeper. 
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A certified Profit First Professional is part of an international network of Accountants, Bookkeepers and Coaches who have been trained to help your business become more profitable.

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Guide me with 1:1 Profit First Support

When we work one-to-one with you, it all starts with the Profit First Assessment.

 

We will complete a historical review of your financial trends covering up to 3 years of financial information.

We will work with you to understand your short, medium and long term business goals.

We will present you with your Profit First Percentages.

We will deliver a high-level plan to implement profit first into your business.

We will identify key areas to be addressed.

We work with you anywhere in Australia via zoom.​

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Premium Profit First

Support Package

  • Profit First Planning Session – providing an in-depth plan for implementing Profit First in your business. This plan will then be used as the basis of the ongoing Mentoring and Support packages

  • 2 x 1 hour zoom sessions per month for the first three months (this is typically the time most support is needed)

  • 1 x 1 hour zoom session for month for the next three months (you will be feeling more comfortable with the process by this time)

  • Debt Elimination Plan and Monthly Review

  • Email support between sessions – 1 business day turnaround reply time

2

Standard Profit First

Support Package

  • Profit First Planning Session – providing an in-depth plan for implementing Profit First in your business. This plan will then be used as the basis of the ongoing Mentoring and Support packages

  • 1 x 1 hour zoom session per month for six months

  • Debt Elimination Plan and Quarterly Review

  • Email support between sessions – 3 business day turnaround reply time

  • Bonus – Complimentary online access to the Profit First DIY Quick Start Rocket Launch Program

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Base Profit First

Support Package

  • 1 x 30 minute kick off zoom session on commencement of program

  • 1 x 45 minute check in zoom session per quarter over six month period

  • Debt Elimination Plan

  • Email support between sessions – 5 business day turnaround reply time

  • Bonus – Complimentary online access to the Profit First DIY Quick Start Rocket Launch Program

PROFIT FIRST FAQs

More Bank Accounts result in a lot more bookkeeping work?

The additional bookkeeping time required to manage and reconcile multiple accounts for Profit First is negligible, and possibly even more efficient than using just one account.  With Profit First, you simply need to reconcile the deposits and periodic transfers from the Income account.  All expenses and payments come from the OpEx account.  All the other accounts are generally only a handful of transfer transactions each month.

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I take a Salary from payroll, do I still need an Owner's Comp account?

Yes.  You will transfer the money from the Owner's Comp to the Payroll or OpEx account each pay day.  The purpose is to always be able to instantly see what money the company is allocating to Owner's Comp (and the other accounts) when you look at your bank balances.

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My business has debt.  I can't be profitable until I pay off all my debt.

Wrong.  In fact, the only way to pay off debt (which is simply past expenses that you haven't paid for yet) is to be profitable.  You must make more money than you are currently spending in order to have current profits.  You then use those profits to pay off your debt (past expenses).

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Can I implement the Profit First system before my business is profitable?

If your business is not profitable, you need to implement Profit First right away!  Implementing Profit First forces profitability rather than waiting for it.  Start with low allocation percentages - like 1% to Profit and Tax - but get started NOW!

Resources

Instant Assessment

Determine your profit first percentages with our simple calculator.

Profit First Book

Download the first two chapters of the book Profit First.

Business Health Check
Do the business health check and discover the true state of your finances.

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