Why You Should Continue Marketing Your Business
It’s all smooth sailing. You’ve created a name for your business and established yourself online.
You have followers and customers and feel comfortable with where you’re sitting in the market.
So, when does the marketing stop?
It doesn't, or technically it shouldn’t.
Moving forward is imperative. Your marketing endeavours and online presence are the absolute
lifeblood of your business. It could be the definitive reason you get new customers, increased
growth, and ongoing success.
Business marketing is an investment; and means spending time and money on your online
engagement. However, in such an advanced technological world, we can use the best of online
resources and platforms to our advantage. We can use it in more manageable and more
accessible ways now than ever before, with plenty of reasons to keep expanding our marketing
Let’s ponder a few of them below.
Why should you continue to market your business?
The answer is simple. When executed correctly, marketing to your existing target customers can
reinforce their feeling of having a solid relationship with your business. If you can successfully
remind them of your business, its products, and its value, your customers will be much more
likely to continue their purchases from you as long-term buyers.
Appealing To Newcomers
Ongoing marketing can help you gain more exposure to new demographics your business could
be targeting. If you keep chasing the same group of people, they may keep buying, but engaging
the same disinterested people could be a waste of your resources.
If customers aren't biting in a particular demographic, your growth could stagnate. It could be
time to try a different angle. You’ll need to sight-in on another target group that could lead to more growth, and if it doesn't, there’s zero risk trying.
It’s crucial to keep pursuing new interest. Especially groups to which your business is a solution.
You may find one of the new demographics you reach out to redefines your target audience.
Staying current is critical to your business. Arguably the most important task is keeping up with
marketing trends. Take Tik Tok for example, becoming incredibly popular throughout 2020 and
has continued to be a vital part of social media in current times.
Although it may not be the best place to sell products, it is undoubtedly an interactive app that
could help a particular business grow its customer following.
Tik Tok is just one example of a social media platform, but many other media elements can help
you remain up to date amongst the digital influencing returning customers. A relevant business
can show their target audience that you understand their needs and are actively looking for
ways to improve your solutions to their problems.
It has become prevalent for each business to use various social media platforms to connect with
its audience including ‘The Big 4’ we all know, love and eventually become addicted to.
The media your business chooses to utilise tends to fit your capacity for them. If you don’t have
the time to interact with all of them and your audience only responds to the leading, established
platforms, prioritising Facebook and Instagram might be your best bet.
E-zines and e-Newsletter campaigns can also effectively reach your audience; it can be especially
beneficial if you primarily trail a senior demographic. Gen-Xer’s and older customers are
generally more familiar with email systems more-so than social media, and attempting to
introduce them to a new, complex universe of app technology will almost certainly backfire.
Consistency Is Key
In the never-ending line of businesses competing in your arena, you need to ensure you keep at
the top of your customer's list. It can be easy to take a day off from your online chaos and relax.
Unfortunately, easing off in this area could lead you to slip and fall off your customers' radar –
and nobody wants that, especially with all the efforts you've put in till now.
If you are not constantly yearning to be on the leader board of businesses in your customer's
minds, you will struggle to stay relevant and gain their interest and trust. Ways to remain
present include search engine optimisation (SEO), consistent social media activity, online
giveaways, competitions, etc.
These are just a few options, but there’s room for many more. If you struggle with really connecting and finding ways to bring yourself to your customers’ front line, it may be a good
idea to ramp up your efforts towards boosting your online presence even more.
Don’t you want to be the first thing your customers see when they search for a company like
The Importance of Onboarding a Dedicated Team
A commonly forgotten element of business marketing is hiring a fantastic marketing manager
and actually keeping them. This means that though your marketing team initially takes the
weight of the online necessities off your shoulders in an already overwhelming work world, they
also continue to become a stable asset in your company.
Assets held over time can become more and more valuable. The same goes for your marketing
personnel. They work behind the scenes daily, building your following and audience, leading to
growth and overall success. You really can't undervalue adding these online confidants to your
team – they really could be the make or break of a growing business!
We can acknowledge that the attention and detail in marketing can be a lot to handle.
Therefore, it's best to hire a professional to put all your online content in order. Hiring someone
that knows what you need, cares about your success and is an expert at keeping your customers
coming back is an essential investment. An ongoing investment.
Don't sleep on your opportunities for the future. A professional with vast potential is just a call
away. Fast track your business in a matter of days, starting now.
Contact Ironbark Industries Bookkeeping today to discuss our accounting and bookkeeping
services, your specific requirements or for any other financial management enquiries.